What is Digital Marketing?
The whole planet is online more than ever. Having an online presence is an absolute “must” for any company you can think of. From mega-corporations to chimney-sweepers, a polished and accessible website, updated social media channels, and a solid advertising campaign are on the top of the list of most companies’ digital marketing strategies.
Digital marketing is the branch of marketing that is aimed at promoting the product or service you offer. The fact that more than 4.5 billion people have internet access, means you’d better have your product or service prominently promoted in the digital world. We use an integrated approach to develop your marketing strategy. Search Engine Optimization(SEO), social media marketing (including email marketing) pay-per-click advertising, are some of the most successful types of digital marketing across industries and sectors.
THE DIGITAL MARKETING JOURNEY
Who is your Target Audience?
We start all of our projects figuring out who is the best audience for you to target so that we best communicate your unique value. This target group is called a “customer persona.” This will be the ideal candidate to purchase your product or service.
Your goals are our goals. Before we start, we agree on goals and decide which tools, tactics and campaigns are best suited to help us succeed. We develop your marketing strategy based on what you want for your business and your target clients.
Keeping on Track
Over the course of the project, we will collaborate closely with your team to ensure that we are on track. We will have scheduled performance reviews so you know exactly what is going on.